Marketing

Referrals . . .The Secret Weapon

Mon, 05 Nov 2007 21:44:28 -0800

Are you getting referrals from you customers? If not, you are missing a lot of sales. Think about many of the sites you visit on the web. Many of them will ask you to tell your friends, families and others who might be interested about them. For doing so, they offer you an incentive, for example, free stuff, gift certificates, etc.

Two of the Biggest Hurdles

Mon, 05 Nov 2007 21:33:29 -0800

As I was preparing for a presentation recently, I was trying to figure out why small businesses have trouble marketing themselves consistently. If we know we need to be marketing, why dont we just do it? Is it for a lack of planning or that were just not sure what to do or where to start?

Independent Professionals: What Stands Between You and Your Artist Statement?

Mon, 05 Nov 2007 21:33:22 -0800

What Stands Between You and Writing an Artist Statement or Professional Statement?

Target Your Market

Mon, 05 Nov 2007 21:26:27 -0800

Your market is not everybody, as so many small businesses assume. It is the people/organizations who need, want, have the money--and the willingness--to pay for what you are offering. Identifying them can be complicated and expensive, or it can be relatively painless and cheap.

People Do Business with People They Like

Mon, 05 Nov 2007 21:24:22 -0800

People do business with people they know and like!<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Getting Ideas for Your Postcards

Mon, 05 Nov 2007 21:24:14 -0800

Planning Your Postcard Marketing Campaign

Mon, 05 Nov 2007 21:23:43 -0800

1. Why are you doing this card mailing? Do you want to get new clients? Or do you want to stay in touch with existing clients?

2. To whom are you going to be mailing these cards? Which begs another question: who's on your mailing list?

How to Market and Protect Your New Ideas

Mon, 05 Nov 2007 21:22:34 -0800

The intellectual property transfer market is now estimated to be worth over $100 billion. If you have a new idea, a patent or an invention, you may be able to license it or sell it for millions of dollars. Many Fortune 500 companies are now making their intellectual property available for sale or licensing at new online intellectual-property exchanges.

A Forgotten Marketing Tool - The Postcard

Mon, 05 Nov 2007 21:20:41 -0800

The postcard can be a very powerful marketing tool. Many of our customers and/or students use them in their business. The key is to set up the card to market effectively for you. Concentrate on a specific item or niche.

Modern Marketing With Postcards

Mon, 05 Nov 2007 21:20:33 -0800

Postcards may be one of the best kept secrets of modern marketing. They produce even better results now than in the past. That's probably because postcards deliver information the way people want to get it today ...fast and with little or no effort.

Use Postcards to Generate Website Traffic and Sales Leads