These 4 marketing myths can cause you to lose sales if you base your marketing decisions on them. But the related marketing tips I included with each myth will boost your sales if you act on them instead.

Myth 1:
People Always Buy Where They Get the Cheapest Price

Your sales are down and leads are rare. The phone?s not ringing. Let?s blame marketing!

If you join this band wagon to rationalize your poor sales results, you need to step up and take responsibility for your own fate. It?s amazing how often sales teams play the victim here. They blame the marketing department, team or an individual, for their lack of sales.

I remember moving my family to Argentina as Vice President of Sales for Latin America. I was in charge of managing five regional offices, Argentina of course being one of them.

This month I want to share a success from a friend and customer of mine. You'll find in this story two important sales tactics for beating your competition.

From Chris Chalmers of Quova Inc:

This week's article is my response to a question by David Cohen of Bridge-Soft.

As you are reading this sales article, read very carefully. Because I wouldn't want you to think of a pig right now. No, do not think of a fat, brown, smelly pig right this moment. What are you doing? Do you have a picture of a smelly, fat, brown pig in your head right now? I thought I just told you not to do that. What are you doing then?

In part two we will discuss overcoming objections, which credit cards to accept and using the check paying option.

If your business is home-based or has been in operation for less than two years, you?re likely to face objections from the bank.

Many people today simply prefer the convenience of paying by credit card. If you want their business, you must be able to accept their credit-card payments.

In the past, if you said the word ?plan? to me, I would bolt and run. I?m the ?creative type,?

Twiddling your thumbs and waiting for some business to come in? Why not use this downtime to set yourself up for greater success in the new year? Here are my 10 picks, but you don't have to do them all. Even doing just one will get you another rung higher on your business ladder.

1. Evaluate your virtual team and make changes if necessary.