Summary: Flyer printing can make all of the difference in the world for your small business; it is an extremely important factor in your overall marketing success or failure. You need to minimize your printing costs, maximize the effectiveness of your flyer printing, and consistently achieve results in order to grow your business. Flyers generate revenue quickly, target new customers before they become loyal to other local businesses, and build your brand within your community. It is essential that you make informed decisions about your print advertising in order to find the customers, generate the revenue, and gain the credibility your small business needs to succeed.

Please use this guide as a tool to develop your own effective flyer printing strategy.

General Design: Your goal is to generate a response, and ultimately a sale. Before printing your flyers you need to brainstorm and develop an attractive, captivating, and powerful message for your business. By using your creativity along with time-tested flyer printing strategies - you can project your organization's products and services and achieve lasting results. If you have never designed a full-color flyer before do not start now. It is critical that you have a professional design team assist you in the layout and design of your flyer. Most printer's have talented in-house designers that will provide you with amazing work for a minimal fee. Take advantage of the resources available to you through your printing company.

Products/Services/Items:

• Categorize items by type (ie: Computers, Cell Phones, TVs, DVDs, etc)
• Reserve more area on your flyer for important categories
• Include a section on your flyer for "Extras" or add on deals (This is a great way to increase sales and generate extra revenue on each order)
• Add some personality to your flyer with specialty items or deals
• Clearly list customer options for each category (ie: Club sandwiches served on choice of white, wheat, or rye)
• Use ultra high quality images of your products/services (It's a good idea to use images of your items as a background graphic as well)
• Adjust pricing for each product depending on volume and profit (Once you know what an item costs, you subtract the cost from the selling price and you have the gross profit for each item on your flyer)
• Never use .... leading up to pricing - this makes your flyer look like a price list
• Shift your customer's focus from the price to the product when possible

• Images should always be saved in high-resolution format
• Use images that are 300dpi whenever possible
• Make sure you use original images or images that are not copyrighted (you can find millions of inexpensive royalty-free images online)
• Always hire a graphic designer unless you are experienced in design

• Always print in full-color on glossy paper - your company's image will thank you
• Print in bulk to save money - flyer printing is very affordable this way
• Choose an experienced printer such as Taradel.com to obtain the best results, outstanding customer service, and the lowest prices...less than 4 cents per flyer!

Paper:

Choose a standard glossy paper durable enough to hold up to moderate usage. There is no need to use super-thick paper for flyers because it will cost you more to ship and it will also increase production costs. Choose a thin to medium thick paper depending on your budget and type of establishment.

• 60# Gloss - similar to a newspaper insert in Sunday paper (the standard)
• 80# Gloss - similar to the cover of a magazine (think Time magazine's cover)
• 100# Gloss - similar to a postcard or business card in thickness
• Choose a standard flyer size such as 5.5x8.5, 8.5x11, or 11x17

Need More Help Deciding? Request free flyer samples from Taradel [1] today!

Folding:

• Tri-fold - six panel front and back menu
• Half-fold - four panel front and back menu
• Double Parallel Fold - six panel front and back flyer with coupon strip

• Bleed: Graphics/images extend all the way to the edge of the page
• No Bleed: Page has small white border of ¼ an inch when finished When designing a menu, you must design to bleed or no bleed specifications
• 4/0: Full color on one side only (the 4 stands for four color printing/full-color
• 4/4: Full color on both sides

• Under-price a hot selling item. The general idea in doing this is that enough customers will buy additional items to offset the losses created by the under-pricing of the lead item. This is a great way to measure increases in response
• Create a name for a product that is only on your menu - For example: "The Beast" Pizza ...soon enough customers will call and ask for these uniquely named menu items.
• Use coupons - customers will clip coupons off of your flyer and you'll know that your flyer is working
• Create a "limited-time" promotion specific to one particular flyer

This article is free and you may utilize this article on your website as long as you retain the following live links and author information:

Chris Barr is an experienced marketing professional and graduate of Christopher Newport University. He specializes in print advertising, business development, web business strategic positioning, and technical writing. For the lowest prices on printed flyers, newspaper inserts, brochures, menus, and postcards please visit http://www.taradel.com [2]

Article Source: http://EzineArticles.com/?expert=Chris_Barr [3]