Whether youÂ’re an introvert or an extrovert, feel like you have the gift of gab or just donÂ’t know how to make small talk, networking know-how is very important for your business success.

I meet a lot of different people both socially and professionally. Being self -employed, I'm at many business mixers and networking events. Whether for professional reasons or casual conversation, the question "What do you do?" comes up. The answer is usually your 30-60 second elevator speech... Hi, My name is .... I work for/my company is .....

You can find numerous references in the business literature about the importance of a companyÂ’s mission. These sources emphasize that the mission is not to make a profit; that a profit is the outcome of and reward for fulfilling the mission. In the same sense, the mission of networking is not to gain business and close sales.

Networking is probably the oldest, easiest, most effective and least expensive way to get more business. It doesn't necessarily involve selling your product or service but it does mean selling yourself. However, that doesn't involve a lot of talking - it does involve a lot of listening.

As a small business owner, I am constantly looking for ways to network with other professionals and business owners in my area. I enjoy the interaction between entrepreneurs, inventors, owners, and business-minded people. It is a thrill, in fact.

The Personal Touch 1

There is a simple art to networking and the good news is, should you choose to put forth a conscience effort to improve the way you communicate, networking can and will become second nature to you, it is really just that simple. A personal touch big or small makes a big difference in how others perceive you professionally and personally as well.

How does one determine which are the best events to attend based on oneÂ’s best customer?

Although, this is about giving the gift of your name to others, it certainly runs a close second in importance to “Whats’ in a name?”

What is giving the gift of your name? Giving the gift of your name is when you see someone you havenÂ’t seen in a while and you are kind enough to give (remind) him or her your name (the gift) again without any hesitation.

Why ask others for help and what do you gain from it?

What happens when you meet a potential client at an event and you do not follow up?