Business-to-business direct mail marketers have learned through testing that a letter in an envelope will usually generate more sales and pull more inquiries than a self-mailer will.

Why is that? And on what occasions are you wise to use a self-mailer instead of a letter?

As an agent or broker, you probably already know the benefits of using postcards to market yourself. Postcard marketing ? a.k.a. direct mail marketing ? is quick, affordable, versatile, and easy to target and test.

What you may not know is that you can often improve your postcard marketing results just by making minor adjustments to your approach. Here are seven such adjustments.

One of the problems my consulting clients consistently ask me about especially if they are in the information marketing business (most of them are) has to do with "What should you be selling your customers?"

Here's what Microsoft did in a similar situation:

Who was it that said, ?Modesty is a virtue?? Whoever it was, I?m sure they weren?t referring to the field of sales and marketing, where self-promotion is the name of the game ? or were they?

What are the secrets? Is traffic all that counts? Everybody is talking about traffic and of course traffic is important but what else counts? Why are some people doing very well and there is not much noise around them? They just do their jobs and are raging in millions of dollars without anybody knowing about it. What is the secrets to their success?

How is it possible to do a direct marketing campaign without over spending?

Writing for business-to-business lead generation is a balancing act: On the one hand, you want as great a response rate as possible. But on the other, you don?t want to clog the sales pipeline with useless leads, people who don?t have the authority, interest or money to buy what you?re selling.

If you have a low budget for your printing project, whether it is a business card printing services or postcard printing services, there are better alternatives that you can do in order to keep your costs to a minimum. Listening and gathering tips from the experts will be helpful to you.

One of the biggest mistakes that I see when people are doing postcard mailings is there's no urgency. What does that mean? That means that even if I'm interested in hiring you, there's no compelling reason to do so now. I will just file your card away with my other computer related stuff.

Sometimes you won't get the results you hoped for with your IT marketing. In this article you will learn about some common problems with postcards and how to avoid them.

IT Marketing: The Case